Originally from Spain and currently based in Stockholm, I’m working as Lead UI Designer for Candy Crush at King (Activision Blizzard), where I manage a team of of UI Designers across several feature teams to deliver the best experiences for our players. I also teach about UI/UX at Schools and Universities.
With over 7 years of experience designing interfaces for Video Games, I keep learning daily about our players: what they love, what engages them and how we can best design for them.
In my current role as a Leader and Manager, I’m constantly looking for growth opportunities for all UI Designers and ensuring that they are engaged, happy and challenged. Establishing guidelines and best practices, maintaining the style guide, removing blockers and defining processes are some of the things I do on a daily basis.
As a Designer, I consider myself a UI/UX generalist with experience across the whole design pipeline: from defining player and business needs to prototyping and implementing solutions in the engine, with a stronger focus on Interaction and Information Design.